COVID 19: Communication as a strategic function ? Forum by Carina Cheklit, Parnasse’s Head of Communication & Influence
Meeting with Carina Cheklit, Head of External Communication & Influence of Parnasse, the selective brand of Orange.
She shares her point of view in L'annuaire digital. For her, communication is a strategic function, thanks to digital technology, which becomes the first pillar of communication, but also through commitment, the second pillar, which drives and accelerates good communication.