Every time somebody joins, I offer an exclusive service: the future member must be made to feel like they are the focus of all our attention.

Muriel, who are you and what is your role at Parnasse?

I have been head of membership at Parnasse for about two and a half years and faithful to Orange for forty-three years.

My role at Parnasse is to coordinate the various distribution channels: the Orange stores, Business Branches, Pro SME services and the repair and maintenance units. My objective is to stimulate interest in made-to-measure services and encourage demanding prospects to join - future members of Parnasse - who appreciate support services and expect comprehensive management of their digital environment.

How did you arrive at Parnasse?

I have always been attracted by technical jobs and so I naturally turned to a career in telecoms.

I started in Paris in the Sales Department, looking after corporate accounts as a sales assistant. I worked with sales engineers.

After that, I moved to the south of France for personal reasons, where I applied for a position as sales assistant with international responsibilities and the general delegation of Sophia Antipolis. I welcomed foreign delegations and presented France Telecom products and services to them. It is thanks to this experience that I decided to look into a career in communications and sales.

To enrich my professional career, I moved to the sales office in Cannes to manage business accounts, and that is when I was able to further refine and develop my business skills. I quickly seized the opportunity to work as a roaming sales representative for the Rhône-Méditerranée Business Branch, where I managed a portfolio of three hundred customers face-to-face.

Following a reorganization of the Business Branch, I furthered my experience by managing a portfolio of four hundred customers, but this time proactively by telephone. In order to enrich my experience, I became a roaming sales representative at the SME Branch (AG PME) and I found a customer relations job I liked doing: field sales. I stayed for nine years and, this time, I managed a portfolio of five hundred customers face-to-face.

However, in view of how demanding my customers were, I often called on Parnasse Riviera, having detected a need for responsiveness and comprehensive management and a need for unlimited international calls.

Following that, the manager of Parnasse Riviera came to offer me a job as head of membership. I found that at Parnasse I could offer my customers optimal peace of mind, something I had always dreamed of throughout my career.

How do you fulfill the Parnasse brand promise in your work?

The Parnasse values are excellence, cutting edge services, peace of mind and exclusivity.

Concerning excellence, I contribute to the success of the events for members and prospects. I take part in inviting prospects and I am present at the events. So, it is this promise of excellence that I try to emphasize through the invitations and events. I also make sure that my files are fully documented when signing contracts so that the contracts can be drawn up quickly and to the member's satisfaction.
 

In terms of being at the cutting edge, my role is to anticipate the prospects' needs: you have to go beyond their needs. The aim is to surprise them by providing useful everyday services that they didn't realize existed.

For peace of mind, it is my responsibility to achieve this for our demanding customers by taking care of their whole digital environment, so that they can devote themselves entirely to their business.

Lastly, every time somebody joins, I offer an exclusive service: the future member must be made to feel like they are the focus of all our attention. For example, I offer them exclusive, generous and enriched plans, which they can only get at Parnasse.

What is the most essential thing in your daily work at Parnasse?

There are a few things actually: availability, responsiveness and a smile.

To work at Parnasse, you must be available, responsive, welcoming and wear a smile. Whether on the telephone or face-to-face, you always have to be exemplary.

Tell us about your most memorable or unusual experience at Parnasse.

Last quarter, I responded to the needs of the 12-person Executive Committee of a pharmaceutical laboratory by demonstrating to them that, with Parnasse, they would be fully supported and their digital needs comprehensively managed, and that they would benefit from a top-of-the-range and made-to-measure service with complete peace of mind.

The members of the Executive Committee were convinced by this reassuring message. It's a memorable moment, because we normally talk to prospects on an individual basis.

What does this experience bring to you in your professional and personal life?

The experience has taught me not to have any prejudices, whether about customers or people in general.

In fact, when I joined Parnasse, I thought that the Private Circle was only for famous people. But I now know that other individuals who belong to the Parnasse Circle also have a real need for peace of mind when it comes to their digital environment. Depending on their profiles, I can personalize the service to meet each person's specific needs.

What are your reasons for working at Parnasse?

Throughout my life as a salesperson, I have always dreamed of providing my customers with a human service. When a customer is not called back on time by the salesperson, it is very frustrating for them and it's not good for the brand image.

On the contrary, Parnasse offers commercial support that reassures the customer. It is this comprehensive and human customer care that brings real peace of mind: everyone's dream, or at least mine.

At the end of a day's work at Parnasse, I am always satisfied, and have been for two and a half years. I work with and for wonderful people, with kindness, and that motivates me and makes me happy every day.

That is why finishing my career at Parnasse is for me the pinnacle of my life in sales.

Is the fact that Parnasse is Orange's exclusive brand important to you?

It's important to me, in my job, because when I present Parnasse as an exclusive Orange brand it allows the customer to choose comprehensive management of their digital life, and a top-of-the-range service that nevertheless remains an Orange service. Parnasse has selected the best service and the best support for its customers in order to keep them satisfied. 

So, I use Orange in my sales pitch, and this helps the customers to immediately understand that it is not a subsidiary, not another operator, but that Parnasse is an integral part of the Orange Group, and that in turn reinforces and justifies the quality of what I'm proposing.

Share a quotation with us (that you have heard, experienced or that you simply like) linked to your job at Parnasse.

I'm going to use a quotation by Parnasse, which completely reflects my relationship with my job: "human values are an integral part of Parnasse's DNA." I believe that it is the aspect that makes all the difference in my job as a salesperson. We are in a relationship with our prospects and customers, and we are there for them. There is no distance with our current and future Parnasse members: the support is easy, personalized, human. 

 

24 August 2021