This closeness that we have with the teams makes teamwork possible and gives us the responsiveness we need to create and optimize service offers in real-time.

Davy, who are you and what is your role at Parnasse?

I am Head of Marketing for travel, home and office service offers. As part of the Parnasse promise, my role is to meet the needs of our customers and prospects, who are extremely demanding and require an excellent level of human support as the digital world continues to be revolutionized.

Whether it is for professional or personal needs, my main mission is to give our sales force the service offers that best meet the needs and uses of our members for all things digital.

How did you arrive at Parnasse?

I have twenty years of experience within the Orange Group.

I have been fortunate enough to be able to perform a number of functions, always in sales and marketing. I have had quite a diverse and varied career, starting with the business market where my main responsibility was managing orders and deliveries of smartphones to be collected in-store.

Then, I was a Sales Analyst where my main mission was providing all the results concerning online sales, making it possible to optimize the processes.

I then worked on mobile telephony for the general public, before moving on to direct marketing.

After that, I went to Orange Business Services in the field of product marketing, where I had to "build" Data Only plans, known as Business Everywhere, and make them available to our customers.

Then, two years ago I arrived at Parnasse in the Marketing and Customer Experience Department.

How do you fulfill the Parnasse brand promise in your work?

The made-to-measure services we offer and the human support that we provide to our members are very rare in the telecommunications industry, and Parnasse is the only one to provide them. Everything we undertake must therefore embody the Parnasse promise, in keeping with the values of peace of mind, excellence, exclusivity and being at the cutting edge, guaranteeing our positioning with a demanding target group.
 

When I think about and design a service offer for our members, the human aspect, one of the pillars of Parnasse, must be at the heart of what we have to offer.

The solution must also bring peace of mind for our members when they sign up for it, but also flexibility for our sales force so that they can offer an ultra-personalized service. This helps to guarantee that we will reach our common objectives within Parnasse.

In my job, it is extremely important to check that the offer has been designed to meet existing demands and proposes appropriate services that meet our members' expectations: to do so, we must listen to the market, but also the sales teams, who are closely linked to my job at Parnasse. They might tell me about needs of our members that I had not detected and so challenge our offers to further improve them. For example, one of our members has a second home in a region where there is almost no Internet coverage and where, unfortunately, we could not offer him one of our Parnasse service offers. However, we were able to support and advise him by finding solutions to enable him to benefit from an ultra-personalized offer.

What is the most essential thing in your daily work at Parnasse?

Human relationships, the essential value at Parnasse.

This closeness that we have with the teams makes teamwork possible and gives us the responsiveness we need to create and optimize service offers in real-time. It is the very essence of my daily life at Parnasse.

The health crisis has made me work differently, while nevertheless attempting to keep the human aspect. To do so, the objects that have become essential in these unprecedented conditions are my smartphone, my AirPods, my computer and my connectivity. All of this helps me to preserve the link that already existed between the teams and to continue to support our members.

Tell us about your most memorable or unusual experience at Parnasse.

When I arrived at Parnasse, my mission was to launch the first "Parnasse Indoors" service offer for a more sedentary target group. The idea was to offer our members support from Parnasse with their Internet access and for all types of connectivity in the home.

A big lunch was organized for the launch at the Parnasse premises to congratulate all the teams who had contributed and overcome the challenge. Unfortunately, for personal reasons, I was unable to attend. However, the entire Parnasse team contacted me by videoconference during the event, allowing me to see the launch live along with them. Even if I was not physically present, I was with them despite everything thanks to their kindness, which touched me deeply.

A human and collective response that is so typical of Parnasse.

What does this experience bring to you in your professional and personal life?

Professionally, the experience has helped me to always seek excellence in my work and to always try to reinvent myself in order to find the best solution to meet the needs of our members.

Personally, the human aspect is an essential value in my daily work, and Parnasse gives me that. Furthermore, I have learned to always surpass myself and listen to the customer in my current position: notions that are twice as strong and twice as big at Parnasse.

What are your reasons for working at Parnasse?

When you work at Orange, Parnasse is the pinnacle of customer relations that meet a need with a unique and made-to-measure service. That is what really attracted me.

One of the great strengths at Parnasse is the solidarity between the teams. I felt as if I was "in a hive." I had never before experienced this closeness with sales in my career as a marketer. At Parnasse, we work hand in hand with the sales teams, whether it is during the design phase or after the offer has been launched. If I launch an offer that doesn't work, I know about it immediately through the feedback from the sales force. So, we are forever improving our offers in terms of the customer journey and experience that we wish to offer our members.

This closeness with all the teams gives us the advantage of being in control of all the steps in the process. Parnasse is an entity on a truly human scale, which is very beneficial for marketing: our offer launches usually have very short lead times, meaning that when they are released, they are available at the right time and therefore very rapidly meet a need.

Is the fact that Parnasse is Orange's exclusive brand important to you?

As the CEO of Orange, Stéphane Richard, has said, Parnasse is the Group's pioneer. In reality, this entity helps to produce cutting-edge digital solutions. We work with Orange Labs to design innovative projects that Parnasse is then able to offer exclusively to its members.

What's more, Parnasse represents a real added value for Orange as it can address the needs of a niche market by proposing an exclusive premium service to an extremely demanding target group of customers.

Share a quotation with us (that you have heard, experienced or that you simply like) linked to your job at Parnasse.

I'll share a quotation from Niva Sintès, our Chief Executive, which corresponds perfectly to my job at Parnasse: "excellence and exclusivity lie at the heart of the Parnasse Circle promise."

Through my role, I hope to play a role in achieving this excellence: what we are creating now to meet the needs of our members and the way in which we do it, are notions that are specific to Parnasse and our target.

 

24 August 2021